Your alcohol free recipe for a sparkling evening


What's URB?
URB

A ‘zing’ of citrus and juniper

Amsterdam

Subtle blend of grape skins and virgin grass

Berlin

Seductive notes of passion fruit with Oriental sencha tea

Shanghai

0% Alcohol.
1000% Taste.

We are unlike any other beverage. An urban drink, with the character of an alcoholic beverage and we offer the same multi-layered experience. Our intriguing flavours are delivering a 1000% taste but with 0% alcohol.

Just add good food and fine taste.

An organic mix of fruits and specially selected herbs gives each flavour a raw urban edge. We are the perfect accompaniment to good food and good company.

No alcohol.
Just biological. 

There is nothing like this in the market. Purely organic ingredients and only 3.75 gr. sugar (18 calories) per 100ml. It’s all about enjoyment without compromising.

We do not want to disturb you with a boring story.

URB is a luxury non-alcoholic drink with a unique taste. Our story started at a rooftop bar in a big city. We were at the lookout for something new. Something fresh. Something that did not exist:

A luxury non-alcoholic drink for citizens of the world that gives consumers the same drinking experience and drinking moments of an alcoholic drink. We couldn’t find it.
So, we decided to create it.

URB (slang for urban) is organic, has low sugars and carbs, with a full body and a lingering taste that gives the mouthfeel and character of an alcoholic drink.
The first one in the world!

Every single taste is unique, like our fans and our bottle. It is our ambition to be the coolest luxury drink in the world. From Amsterdam to Shanghai. Everybody loves it so much;
we only have one side effect.

Never disturb people who are enjoying URB.
It can be dangerous.

URB - Do not disturb.



Citrus and juniper berry. This refreshing option is a unique, freely, translated version of a gin & tonic bubble. Urb Amsterdam contains its own specia mix of ingredients that come together to create an experience so multi- layered that you don’t miss the alcohol at all. Also delicious with salads.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Art by Bram Reijnders

Wine versus beer! Concentrated grape skins (which form the basis for wine), a touch of wort (used to make beer) and virgin grass come together to create this wonderful deep red variant. Urb berlin has an intense berry/grape flavour and is exciting in character. Perfect for pairing with spicy dishes.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Art by Bram Reijnders

Passion flower, sencha tea and a dash of rhubarb create a flavour reminiscent of a balmy summer evening. Tempting initial top notes make way for distinctive flavours with a surprisingly dry and fresh finish. Delicious with lunch.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Art by Bram Reijnders